KitchenAid is a baking enthusiast for recommendations on which stand mixer to buy, you'll likely hear "KitchenAid" as the top choice.
However, when you do a quick search on their website, you might hesitate for a moment.
The least expensive KitchenAid stand mixer has a manufacturer's suggested retail price (MSRP) of $299.99.
Is this price really justified?
In this article, we'll explore ten factors that contribute to the higher cost of KitchenAid products compared to other brands.
1. Brand Name Quality
If you find cooking and baking to be tiresome chores, you might want to think about investing in a stand mixer.
When seeking advice from a baking enthusiast about which stand mixer to purchase, you'll likely hear "KitchenAid" as the most popular recommendation.
However, if you take a quick look at their website, you might have some reservations.
The most affordable KitchenAid stand mixer comes with a suggested retail price of $299.99.
Chances are, the first KitchenAid mixer you encountered belonged to your grandparents or parents.
The brand has a rich history in American kitchens.
In 1914, the Hobart Manufacturing Company introduced the H model stand mixer, which featured an 80-quart bowl and was primarily marketed to professional bakeries.
Four years later, the company began experimenting with a smaller version of the product.
According to the story, when a housewife was asked for her opinion on the mixer, she responded, "It's the best kitchen aid I've ever had.
This marked the birth of the KitchenAid brand.
Over the next decade, the company produced various models of the stand mixer for household use.
However, the version that we now recognize as the quintessential KitchenAid mixer wasn't developed until 1937.
Since then, the brand has changed hands and is now owned by Whirlpool, but the design has remained largely unchanged.
Thanks to its enduring presence in American homes and more recently, its appearance on cooking shows, the KitchenAid mixer is instantly recognizable.