MARKETING – HOW TO GROW YOUR PRACTISE IN DENTAL HEALTH THROUGH ADVERTISING

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HOW TO ADVERTISE AND MAKE MONEY IN DENTAL HEALTH?

3 EASY STEPS TO GROW YOUR PRACTISE AS A DENTIST

 Today, making money from your advertising to grow or boost your investment can be done through several process, but i will mention few  process. Each step is simple to understand, but it takes time and expertise to execute.


Step 1 – Find Something Good To Say: This is the strategic process of determining what will make you more appealing to prospective patients. What do you do that makes your quality of care and patient experience any better or different than your competitor’s? This almost always requires that you have a desire to be better than the competition in ways that your patients value.

For example

  • through guest posting: You should post to a website that is relevant to your niche. Several days ago orthodontics dentist contact me and give me a details of one pf the procedure done in orthodontist department in dental clinics, and mention some of the questions your patient might ask in their country. However questions may vary from country to country because some country have regulating body and have fix amount:
  1. How much does the procedure cost?
  2. Was the procedure done in a visit?
  3.  Is there any complication or discomfort?
  4. What are the precaution to take after the procedure is done?

For more information on guest posting, see,Orthodontics Treatment: Will clear aligners, like Invisalign, work for you?  

  • Through direct advertising to a website that is relevant to your niche: For example you can contact a website owner based on your niche and negotiate and to offer you a page of advertisement( Sometime, this is a better choice because you pay low than some high advertisement company.

For more information on direct advertising, see my advertising page

Step 2 – Say It Very Well: Once you have found Something Good To Say, you need to Say It Well. Saying it very well demands that you make you unique and this have great advantages in your marketing communicationsYou can’t expect people to take their time to go through your information to find the reasons they should choose you without proof or evidence. Good marketing communications use tested methods and techniques proven to engage qualified prospects who are looking for what you offer. Get this wrong and it’s like flushing your money down the toilet; get it right and you are set up to maximize your return.
Step 3 – Say It all the time:  Most money is wasted because the marketer skips steps 1 & 2 and jumps right in on  spending money to advertise. The fact is, you can get your career at the top without wasting money by following the right methods have mentioned above.That’s the primary reason many dentists draw the conclusion that advertising doesn’t work; they spend money without a well defined strategy. But if you take the time to find the right agency that specializes in dental marketing or website to help you work through steps 1 and 2, you will be in control of your own marketing strategy and develop a healthy appetite to “Say it all the time.”
Follow these 3 simple steps and you can join the club of those public health practitioners who enjoy the benefits of the ultimate leverage for business success – marketing. 

Many dentists hear about this 3-step process and ask if they should stop marketing until they run through steps 1 and 2 above.That will depend on where you are now in terms of marketing. You may already Have Something Good To Say, but need help with How to Say It Well, or perhaps you already Say It Well, but need advice on how to choose the best media mix for your market to Say It Often. At thefitnessworld we help you assess where you are and implement a custom marketing plan that gets results.

WHAT ARE THE PROPER CHANNEL TO GROW YOUR PRACTICE IN DENTIST?

  1. MARKETING BLOG FOR DENTIST
Dental Growth Strategies was started in 2001 when we realized there was a need in the dental industry for a provider of an all encompassing service for marketing a dental office. Since then we have grown to serve clients all over North America.
Our philosophy is that your marketing should work like a system and not just a bunch of parts.
 Instead of hiring one provider to do a website, another for your print and direct mail, another for your online marketing and so on, you can get it all in one place. We also wanted to be able to give practices a single price that would provide all your marketing needs. Instead of thinking you will need to pay extra when you need some graphic design or a change to your website, you can now have that included in one low monthly fee.
Because of our focus on the dental industry we have a huge library of material that we know has worked in cities across Canada and the United States. This allows us to implement marketing for our clients very quickly when a opportunity arises.
Schedule your initial consultation today to find out how your practice can grow to the next level with Dental Growth Strategies.

  2. Blogarama: The Oldest Blog Directory

Blogarama is one of the oldest blog you can add your website if you own one, and choose your niche that is relevant to your content. They offer a free services, monthly, and a year plan.
There free post allow you to post up to 50 post before you can upgrade, if your post reach 50, they we hide the old post and continue posting the recent ones.

Blogarama is one of the oldest blog directory since 1991, they have billions of users registered under them. This may be a good choice to drive traffic to your website.

For more information seewww.blogarama.com

BY USING OFFER AS A MEANS OF ADVERTISING

 It is very important as a dentist to create education,awareness and development through various means :

  • Mobile dentistry – This deals with oral health education in the rural communities, deliver dental services through mobile dental vans or portable dental clinics in population centers, schools or hard to reach areas. Specific services offer by mobile dental programs may include dental diagnosis, education and dental sealants.
  • Teledentistry – This make use of information technology and telecommunications, for dental care, consultation, education, and public awareness. In addition with teledentistry, patients can have a virtual dental home in addition to a physical one.

You Need a Team Of 3 categories of people

  • Innovators
  • Executors
  • Investors

Characteristics of executors

 1. Leaders i.e.professionals with ability to do right things first i.e. take health information to the community
 2.Communicator – ability to do health talk publicly and on social media
 3.ICT competent – Teledentistry, to do new age dental miracles
 4.Marketers- ability to sell dentistry to the community. It has to do more with the packaging.
 5.Driving skills- for mobile dentistry

Strategy

1.Health talk on the assembly to everyone
2.Health talk at  church,mosque and community
3.Social Media: short video on oral health tips, dental songs,dental playlets etc
4.Computer applications for designing dental fliers,banners, website
5. English language or your prefered language proficiency in your country- for writing ;

  • proposal letters,
  •  appreciation letters
  • Request letters
  • Shine and win Project
  • Health talk
  • Dental check up
  • Toothpaste purchase.
By Given Out Free Stuff or Gifts
  1. FOR EXAMPLE; HP laptop and Wifi
  2. Samsung Galaxy tab and Wifi
  3. Samsung phone and Wifi
  4. Scaling and Polishing ticket can be used to enter a draw to win gifts
  5. Science competition to select health corps.


How to make money on the outreach

  1. Sales of health souvenirs e.g toothpaste, toothbrush, mouth wash, mouth sprays, dental floss etc
  2. Scaling and Polishing
  3. Patient referral to clinic
  4. Sponsors.

If you have done this step above, and it has help your career, share your experience by commenting.

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