The wellness industry has grown exponentially in recent years, sprouting a seemingly unlimited number of subcategories and genres to explore and learn about. As a trillion-dollar industry, health and wellness includes a broader range of activities and amenities than ever before, with something for everyone, regardless of age and physical capabilities.
The concept of wellness has also evolved in the past few years and can vary by definition — though, there is always an overlying factor, which is to enhance your physical and mental well-being. Each year, we see new trends in the industry emerge, and it can feel overwhelming to know which are suitable for your lifestyle.
Research and expert insights:
In 2025, wellness is evolving toward science-backed, personalized, and holistic practices. Cold therapy (ice baths and cold plunges) is surging in popularity: the market is expected to reach nearly $387 million this year. Studies show cold plunges can reduce muscle soreness by ~30% after workouts, improve circulation, stimulate brown fat for better metabolism, and release stress-fighting hormones like norepinephrine. A recent University of Ottawa study even found a 7‑day cold-acclimation regimen enhanced cellular autophagy and resilience.
Contrast therapy, switching between hot and cold, is also gaining momentum—promoting vascular health, immune function, and dopamine release .
Personalized wellness is booming, driven by AI and genetic testing that enable tailored nutrition, fitness, and mental-health plans . Businesses are increasingly offering DNA-driven dietary and supplement guidance.
Our guide to today’s health and wellness trends is here to help. We’ll help you identify which options are best suited for your unique lifestyle and preferences.
Microdosing
Microdosing is the practice of consuming minute quantities of a drug to reap its psychological benefits without enduring any harm to the body or mind. In many cases, microdosing is taken in the form of mushrooms, which are known for their cognitive, behavioral, and emotional benefits.
In today’s culture, the idea of microdosing is discussed in a more open and transparent way than in the past and is becoming one of the most talked-about new wellness trends in North America. It promises heightened creativity, mental awareness, and decreased stress and anxiety. If you’re interested in learning more, there are several resources available along with regulated retailers that can help you learn where you can buy shroom microdosing products online.
Plant-Based Eating
The foods we consume are significant factors in our overall physical and mental well-being. When we nourish our body with healthy foods and liquids, we’re rewarded with stronger bones, more energy, and radiant skin. Plant-based eating has become a leading contributor to these benefits and has changed the social dialogue when it comes to enhancing the well-being of the planet.
You may be thinking if you were to switch to plant-based foods, your only options are salads and soups. The fact is that this industry has expanded significantly in recent years as the demand for more eco and socially-conscious food sources continues to grow. You’ll find plant-based burgers, wraps, and a variety of main dishes available that still taste as good as their meat alternatives. Plus, there are more recipes than ever before, so you’ll never feel like there’s nothing new or exciting to cook for dinner.
Outdoor Therapy
Therapy has become a key part of our collective discussion on mental health and we’re starting to see the stigma slowly chip away, allowing more people to feel empowered to explore their options. This year, we’re seeing a new kind of therapy emerge, often referred to as talk-and-walk therapy.
In this practice, patients will go on outdoor walks with their therapist as a way to connect not only with themselves but with nature. Many find it to feel more relaxed and gives them a safe space to open up without feeling self-conscious in the quietness of a therapist’s office.
When it comes to choosing the health and wellness activities that work for you, there is no wrong answer — so long as you’re making the right decision for your lifestyle.
Bottom line: Try cold/contrast therapy for recovery and mental clarity, explore AI-personalized nutrition and digital therapeutics, and incorporate red-light therapy and strength training for long-term health.
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